For Immediate Release

2012 Campaign Video Envisions a Brighter ‘Someday’ for Singapore’s LGBT Community

Singapore, May 30, 2012 – Singapore will once again celebrate the Freedom to Love at the very first night Pink Dot on June 30, 2012 – and in keeping with its community engagement, Pink Dot Sg today released a landmark campaign video marking a key milestone in the lead up to the main event.

Directed by acclaimed Singaporean director Boo Junfeng, this year’s campaign video, dubbed ‘Someday’, invites Singaporeans to envision a future in which Singapore’s Lesbian, Gay, Bisexual and Transgender (LGBT) community will be able to openly celebrate their diversity, free of discrimination and prejudice.

The campaign video’s concept marks a subtle shift from past videos – all of which were also directed by Boo – and carried universally recognised themes packaged in a highly positive, bright and cheerful setting. This year’s video will focus on a more Singapore-specific context, aiming to raise public awareness of more serious issues such as discrimination, social stigma, mainstream media censorship and the continued existence of Section 377a of the Penal Code.

“Last year’s campaign video carried broader themes that spoke to anyone in the world who supported the Freedom to Love. This year, we wanted to bring it back home and depict some of the realities faced by Singapore’s LGBT community,” said Boo.

“Through the various scenarios in the video, we also hope to create a more tangible vision of the ‘Someday’ in which all Singaporeans can work towards. We hope that our viewers and supporters – straight or LGBT – share the vision that one day, all of us will have the freedom to love and be loved, regardless of sexual orientation or gender identity,” he added.

Pink Dot 2012 will for the first time in its history culminate in the formation of a pink dot of shimmering torches, light sticks and glowing mobile phones in the first hours of darkness.

As a signifier of the hopes and vision ‘Someday’ embodies, Pink Dot 2012 aims to deliver a dramatic message of inclusivity and acceptance – a celebration of unity in diversity that emphasises our shared belief in the Freedom to Love.

The campaign video will be available for viewing across Pink Dot Sg’s multiple online platforms:
Photos can be obtained here:

For more information, please contact [email protected]

About Pink Dot Sg
Pink Dot Sg is a non-profit movement started by a group of individuals who care deeply about the place that LGBT Singaporeans call home. Why Pink? Because it is a blend of red and white – the colour of Singapore’s flag. It is also the colour of our national identification cards. More importantly, Pink Dot Sg stands for a Singapore in which all Singaporeans, regardless of their sexual orientation, are free to love and be loved.

2,500 people supported this cause in 2009. In 2010, this nearly doubled to 4,000, and in 2011, over 10,000 Singaporeans and permanent residents turned up, consistently making Pink Dot the largest gathering to take place at Hong Lim Park since the inception of the Speakers’ Corner in 2000.

You may be interested in:
‘Someday’ Director’s Note
Pink Dot 2012 Campaign Video Glossary

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TV host and writer Anita Kapoor, shot to fame as the clear favourite winner of a Discovery travel host search and has not looked back since. Insatiably curious and possessing a natural wit, this former magazine editor has explored the world for Discovery TLC, AXN, Lonely Planet, Channel News Asia and OKTO, and Starwood Asia Pacific channels, forever on a quest to pioneer the non-conformist stories and locations, especially to connect with the provocateurs who move their worlds.

She is an ambassador for the Singapore chapter of Habitat for Humanity, and her advocacies include Willing Hearts which feeds Singapore’s marginalised, Magic Bus which empowers childrens’ lives in India through sports, and A Single Love which supports single parents. She has also spoken at TEDx Singapore Women 2012 on ‘Female to Female Misogyny in the First World’.

As a Pink Dot ambassador this year, Anita hopes to extend her voice on issues of equality as she firmly believes that everyone deserves equal rights, regardless of the hand they have been dealt in life.

“I see the rights of LGBT people as human rights, really. Everyone deserves to be treated equally – in society, in employment and in the eyes of the law. I believe that as fellow human beings, it’s important to stand together – to speak up for one another when we have the ability and opportunity to do so.”

Anita continues: “There’s a lot of work to be done, a lot of people we need to reach out to. Every one of us has the capacity to be a hero to someone else. I hope more Singaporeans will join us at this year’s Pink Dot. Because together, we can make this a more inclusive society for everyone.”