For Immediate Release

Pink Dot 2013 drives the message Home, with new Campaign Video

Singapore, May 23, 2013 – Marking its milestone fifth edition this year, Pink Dot 2013 aims to takes the message of inclusivity and diversity to Singaporeans far and wide – quite literally, bringing it Home – with the launch of a new campaign video.

In a shift from the short film format characteristic of the previous two iterations, this year’s campaign video examines moments poignant and painful, as seen through the eyes of three protagonists in portrayals based on true-to-life experiences. Set to the heartwarming lyrics of one of the country’s most recognisable songs, ‘Home’, written and sung by the multi-talented Dick Lee, the video – sharing the same title as the song, and directed by acclaimed homegrown filmmaker Boo Junfeng – touches on issues faced by LGBT people in Singapore, including love, family acceptance, transphobia and personal loss.

‘Home’ will continue to build on the successes of past campaign videos, aiming to raise public awareness of topics important to the LGBT community, such as discrimination, social stigma, and the continued existence of Section 377a of the Penal Code and its social impact.

“This year, we wanted to tell the stories that define what home is to many lesbian, gay, bisexual and transgender (LGBT) people in this country. Naturally, we found inspiration in ‘Home’, an evergreen National Day song that a lot of Singaporeans grew up with,” said Junfeng

“We found new meaning in the lyrics as we listened to the familiar tune, thinking about the stories we wanted to tell. About a woman coming home to a family who is not fully accepting of her sexuality, about a couple who grew old together in a society that can be more open-minded, about a young transgender person who is finding her place in a country she calls home. These are stories that reflect the realities in which many LGBT Singaporeans live.” Similar to last year’s edition, this year’s event will culminate in the formation of a pink dot of shimmering torches, light sticks and glowing mobile phones in the first hours of darkness. And as part of our continued engagement with local community groups and partners, the Pink Dot Community Tent will also be expanded to accommodate the growing number of community and corporate partners and supporters that have generously contributed to the celebrations.

And as a signifier of this quiet hope ‘Home’ embodies, Pink Dot 2013 aims to deliver a dramatic message of inclusivity and acceptance – a celebration of devotion, care, and a call to all LGBT Singaporeans to continue standing up for the Freedom to Love, in this place we call Home.

The campaign video will be available for viewing across Pink Dot Sg’s multiple online platforms:

Pink Dot 2013 Campaign Video:




Photos can be obtained from Pink Dot’s Dropbox:

For more information, please contact:

Andrew Wong Mobile: (65) 9199 3623

Email: [email protected]

About Pink Dot Sg

Pink Dot Sg is a non-profit movement started by a group of individuals who care deeply about the place that LGBT Singaporeans call home. Why Pink? Because it is a blend of red and white – the colour of Singapore’s flag. It is also the colour of our national identification cards. More importantly, Pink Dot Sg stands for a Singapore in which all Singaporeans, regardless of their sexual orientation, are free to love and be loved. 2,500 people supported this cause in 2009. In 2010, this nearly doubled to 4,000. In 2011, over 10,000 participants turned up, while 2012 saw the largest number of Singaporeans and permanent residents turning up to date, at 15,000. This consistently ranks Pink Dot as the largest gathering since the inception of the Speakers’ Corner in 2000.