For Immediate Release

Pink Dot 2013 drives the message Home, with new Campaign Video

Singapore, May 23, 2013 – Marking its milestone fifth edition this year, Pink Dot 2013 aims to takes the message of inclusivity and diversity to Singaporeans far and wide – quite literally, bringing it Home – with the launch of a new campaign video.

In a shift from the short film format characteristic of the previous two iterations, this year’s campaign video examines moments poignant and painful, as seen through the eyes of three protagonists in portrayals based on true-to-life experiences. Set to the heartwarming lyrics of one of the country’s most recognisable songs, ‘Home’, written and sung by the multi-talented Dick Lee, the video – sharing the same title as the song, and directed by acclaimed homegrown filmmaker Boo Junfeng – touches on issues faced by LGBT people in Singapore, including love, family acceptance, transphobia and personal loss.

‘Home’ will continue to build on the successes of past campaign videos, aiming to raise public awareness of topics important to the LGBT community, such as discrimination, social stigma, and the continued existence of Section 377a of the Penal Code and its social impact.

“This year, we wanted to tell the stories that define what home is to many lesbian, gay, bisexual and transgender (LGBT) people in this country. Naturally, we found inspiration in ‘Home’, an evergreen National Day song that a lot of Singaporeans grew up with,” said Junfeng

“We found new meaning in the lyrics as we listened to the familiar tune, thinking about the stories we wanted to tell. About a woman coming home to a family who is not fully accepting of her sexuality, about a couple who grew old together in a society that can be more open-minded, about a young transgender person who is finding her place in a country she calls home. These are stories that reflect the realities in which many LGBT Singaporeans live.” Similar to last year’s edition, this year’s event will culminate in the formation of a pink dot of shimmering torches, light sticks and glowing mobile phones in the first hours of darkness. And as part of our continued engagement with local community groups and partners, the Pink Dot Community Tent will also be expanded to accommodate the growing number of community and corporate partners and supporters that have generously contributed to the celebrations.

And as a signifier of this quiet hope ‘Home’ embodies, Pink Dot 2013 aims to deliver a dramatic message of inclusivity and acceptance – a celebration of devotion, care, and a call to all LGBT Singaporeans to continue standing up for the Freedom to Love, in this place we call Home.

The campaign video will be available for viewing across Pink Dot Sg’s multiple online platforms:

Pink Dot 2013 Campaign Video: http://www.youtube.com/watch?v=S1dQCsfEJ5o

Youtube: http://www.youtube.com/pinkdotsg

Facebook: http://www.facebook.com/pinkdotsg

Website: https://www.pinkdot.sg

Photos can be obtained from Pink Dot’s Dropbox: https://www.dropbox.com/sh/z2lqpd10ogp7gce/lBmFaMMF73

For more information, please contact:

Andrew Wong Mobile: (65) 9199 3623

Email: media@pinkdot.sg

About Pink Dot Sg

Pink Dot Sg is a non-profit movement started by a group of individuals who care deeply about the place that LGBT Singaporeans call home. Why Pink? Because it is a blend of red and white – the colour of Singapore’s flag. It is also the colour of our national identification cards. More importantly, Pink Dot Sg stands for a Singapore in which all Singaporeans, regardless of their sexual orientation, are free to love and be loved. 2,500 people supported this cause in 2009. In 2010, this nearly doubled to 4,000. In 2011, over 10,000 participants turned up, while 2012 saw the largest number of Singaporeans and permanent residents turning up to date, at 15,000. This consistently ranks Pink Dot as the largest gathering since the inception of the Speakers’ Corner in 2000.

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TV host and writer Anita Kapoor, shot to fame as the clear favourite winner of a Discovery travel host search and has not looked back since. Insatiably curious and possessing a natural wit, this former magazine editor has explored the world for Discovery TLC, AXN, Lonely Planet, Channel News Asia and OKTO, and Starwood Asia Pacific channels, forever on a quest to pioneer the non-conformist stories and locations, especially to connect with the provocateurs who move their worlds.

She is an ambassador for the Singapore chapter of Habitat for Humanity, and her advocacies include Willing Hearts which feeds Singapore’s marginalised, Magic Bus which empowers childrens’ lives in India through sports, and A Single Love which supports single parents. She has also spoken at TEDx Singapore Women 2012 on ‘Female to Female Misogyny in the First World’.

As a Pink Dot ambassador this year, Anita hopes to extend her voice on issues of equality as she firmly believes that everyone deserves equal rights, regardless of the hand they have been dealt in life.

“I see the rights of LGBT people as human rights, really. Everyone deserves to be treated equally – in society, in employment and in the eyes of the law. I believe that as fellow human beings, it’s important to stand together – to speak up for one another when we have the ability and opportunity to do so.”

Anita continues: “There’s a lot of work to be done, a lot of people we need to reach out to. Every one of us has the capacity to be a hero to someone else. I hope more Singaporeans will join us at this year’s Pink Dot. Because together, we can make this a more inclusive society for everyone.”