A new campaign Red Dot for Pink Dot, which was initiated and led by a diverse group of Singaporean entrepreneurs, was launched on Sunday, March 26, with 50 Singaporean-owned companies onboard as sponsors of Pink Dot 2017.

Spearheaded by Darius Cheung, CEO of 99.co, who believes that diversity and inclusiveness are values that Singapore companies would support, the campaign’s goal is to sign up 100 local companies to show their support for Pink Dot and be part of a movement to promote greater understanding, inclusion and acceptance of LGBT individuals in Singapore.

“The diversity of thought, experience, and beliefs within our team have benefited all of us here at 99.co, and we believe that this same open-mindedness and inclusiveness at the societal level can only better us as a nation. In 2016, we started a campaign against racial discrimination in the rental market because we believe that no one should be denied a home because of the colour of their skin. Pink Dot’s aim to promote acceptance of the LGBT community resonates with us from the very foundation of our beliefs: no one should be denied by society because of who they are,” said Cheung in a statement on the Red Dot for Pink Dot website.

Sponsors of Pink Dot 2017 include Wood and Wood, Chuan Pictures, Collectors Contemporary, GetIT Coms, Hood Inc Productions, RJ Paper , Wood & Wood, and the Lo and Behold Group.

Cheung is joined by other Singapore business leaders including Carolyn Kan (Founder of Carrie K.), Adrianna Tan (Founder of Wobe), and Bjorn Low (Founder of Edible Garden).

For more information about the campaign, visit https://www.reddotforpinkdot.com

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TV host and writer Anita Kapoor, shot to fame as the clear favourite winner of a Discovery travel host search and has not looked back since. Insatiably curious and possessing a natural wit, this former magazine editor has explored the world for Discovery TLC, AXN, Lonely Planet, Channel News Asia and OKTO, and Starwood Asia Pacific channels, forever on a quest to pioneer the non-conformist stories and locations, especially to connect with the provocateurs who move their worlds.

She is an ambassador for the Singapore chapter of Habitat for Humanity, and her advocacies include Willing Hearts which feeds Singapore’s marginalised, Magic Bus which empowers childrens’ lives in India through sports, and A Single Love which supports single parents. She has also spoken at TEDx Singapore Women 2012 on ‘Female to Female Misogyny in the First World’.

As a Pink Dot ambassador this year, Anita hopes to extend her voice on issues of equality as she firmly believes that everyone deserves equal rights, regardless of the hand they have been dealt in life.

“I see the rights of LGBT people as human rights, really. Everyone deserves to be treated equally – in society, in employment and in the eyes of the law. I believe that as fellow human beings, it’s important to stand together – to speak up for one another when we have the ability and opportunity to do so.”

Anita continues: “There’s a lot of work to be done, a lot of people we need to reach out to. Every one of us has the capacity to be a hero to someone else. I hope more Singaporeans will join us at this year’s Pink Dot. Because together, we can make this a more inclusive society for everyone.”