Singapore, 28 May 2025 – Pink Dot, Singapore’s most visible LGBTQ+ movement, is launching a multi-year campaign that celebrates stories of love from the queer community, in all of their diverse shapes and forms. This year’s campaign will culminate in a community time capsule project that invites Singaporeans to contribute their personal objects and share their stories of love to future generations of the LGBTQ+ community.
A new chapter: celebrating love in all its forms Pink Dot’s campaign builds on the momentum of previous years, and shines an even brighter spotlight on LGBTQ+ relationships in Singapore — whether between partners, among friends, or within chosen families. In addition to defending LGBTQ+ people’s right to live free from discrimination, Pink Dot continues to change hearts and minds of everyday Singaporeans: by celebrating the full, rich spectrum of queer love and connection.
Through the power of genuine and authentic storytelling, Pink Dot also seeks to counter the recent resurgence of harmful rhetoric that emerged during the recent election season scapegoating the LGBTQ+ community. LGBTQ+ people were characterised as threats to family values and social harmony, and divisions that were sown by anonymous online groups were left unaddressed by politicians – and in some cases, were even encouraged.
“We want to show the world that queer relationships are just as real, worthy and deeply human,” said Pink Dot SG spokesperson, Clement Tan. “Despite the extraordinary challenges that LGBTQ+ people face while living in Singapore, it has never once stopped us from leading lives filled with love. We think that that’s worth celebrating.”
Introducing the Pink Dot community time capsule
This year, Pink Dot introduces a community time capsule, a storytelling project that gathers memories, mementos and expressions of love from LGBTQ+ Singaporeans and allies. “These aren’t just stories of love, but also of hope and resilience. Instead of being forgotten over time, we want these stories to transcend generations and inspire future LGBTQ+ Singaporeans” said Tan. “This time capsule is an act of love in itself. We want the community to come together and send a message of solidarity to the next generation.”
Members of the public are invited to submit personal items (such as letters, photos, and everyday objects) that tell a story of love. Selected submissions will be showcased at this year’s Pink Dot event, before being sealed and preserved until 2050, when the capsule will be opened by a new generation of LGBTQ+ Singaporeans.
The stories at the heart of it all
To bring these stories to life, Pink Dot has partnered with creative teams Amok and Friend to produce a short series of three videos exploring love through everyday objects. Launching in the coming weeks, these films will spotlight the deeply personal ways LGBTQ+ people express love, care and connection.
At Pink Dot’s campaign launch event, personal stories and keepsakes took centrestage. From a counselling hotline phone cover to a cherished outfit once worn by a late sister, each object held a piece of someone’s story. Some were deeply personal, shared by individuals recalling the people important to them. Others were contributed by community groups and leaders, symbolising the collective care and solidarity that sustain LGBTQ+ spaces in Singapore.
“Everyone deserves to love, and to be loved in return. We hope that when future LGBTQ+ Singaporeans unseal this time capsule that they connect with our stories and feel inspired. We want them to know that we are thinking of them, and that we are fighting hard for a future they deserve,” said Tan.
Join Us at Pink Dot 17
This year’s Pink Dot event at Hong Lim Park will include familiar highlights — community tents, rally speeches and the light-up finale — along with a special one-day public display of selected objects and stories from the time capsule project.
Ways to support Pink Dot:
● Contribute a personal object to the Pink Dot community time capsule by submitting online at https://timecapsule.pinkdot.sg/ by 12 June 2025.
● Attend Pink Dot 17 on 28 June 2025 at Hong Lim Park from 3 pm, where selected stories will be showcased and celebrated.
● Watch and share our campaign videos, the first of which can be found at https://youtu.be/m60mctQsYaY. Follow our social media channels as we release more videos in coming weeks.
● Consider being an individual or corporate sponsor as part of our Red Dot for Pink Dot campaign. Visit https://reddotforpinkdot,sg for more information.
Featured Voices & Creative Partners
This year’s campaign centers real stories of love and connection within the LGBTQ+ community. While we can’t possibly name everyone who has generously contributed their stories, we’re deeply grateful to each person who shared a piece of themselves with us. More stories will be featured throughout the campaign.
Creative Partners
The 2025 campaign videos were created in collaboration with AMOK and Friend, a production house and a creative agency known for their storytelling rooted in community and culture. Their team worked closely with Pink Dot and participating individuals to bring this year’s theme to life on film.
Community Participants
The following individuals and community leaders shared their stories live at the campaign launch event or via the upcoming campaign video series, ArunDitha (she/her) is a local multidisciplinary artist and self-described shapeshifter whose work is influenced by the rhythms of both contemporary and indigenous poetry. At the Pink Dot campaign launch event, she debuted her spoken word piece “Heart Metaphor”. This June, ArunDitha returns to the Pink Dot stage as part of the genre-blurring collective Mantravine.
Bhaskaran (he/him) is a stand-up comedian, performer and fitness instructor who shares his life as a gay man openly on social media. In the campaign video and at the launch event, he and his mother, M Suguna, shared their story of love and acceptance — reflecting on her journey in embracing his queer identity and intercultural relationship.
June Chua (she/her) is the Executive Director of the T Project, a community shelter for trans individuals she co-founded with her late sister Alicia. At the launch event, June shared how their work grew from a simple shelter to a safe, affirming space that continues to support and heal. Her contribution to the time capsule is an outfit worn by Alicia at Taiwan Pride shortly before she passed away.
Cayes Hong (they/them) and Xervixia (they/she) are partners and artists who shared their story in the campaign video about navigating Cayes’ transition journey together. Their contribution highlights the care and intimacy in their relationship — from administering hormone shots to showing up for each other and their community in everyday ways.
Leow Yangfa (he/him) is the Executive Director of Oogachaga, Singapore’s most established LGBTQ+ support organisation, providing affirming support services since 1999. At the launch event, he shared a phone cover from 2006, which once housed the mobile phone used for Oogachaga’s first telephone counselling hotline.
Client experience professional & fitness instructor Wei Jean Wong (she/her) and financial advisor Zen Seah (she/her) are partners who shared their story in the Pink Dot campaign video. They reflected on the small moments and rituals that shape their relationship and continually lead them back to each other, helping them stay connected through life’s ups and downs.
