A message from Darius Cheng, CEO of 99.co on, on setting up and leading the Red Dot for Pink Dot sponsorship drive. Visit reddotforpinkdot.com for more info.

by Darius Cheung

This year, we celebrate the landmark 10th edition of Pink Dot. But the road has never been easy and organisers continue facing challenges in their aim of supporting the Freedom to Love. The movement’s ongoing success has always been credited to the people who work tirelessly to support the cause, who contribute time, money and experience to shaping it into what it is today, and who come out in droves to participate in the event at Hong Lim Park.

Likewise, people have always been the most important thing to us at 99.co. Our business is centred
around fulfilling the fundamental human need to find a home, and we built a workplace free from discrimination so that everyone can be the best versions of themselves at work. We firmly believe that this open-mindedness and inclusion can only better us as a nation.

It is with this belief that we set up the Red Dot for Pink Dot sponsorship drive in 2017, calling on corporate Singapore to sponsor the event, and take a stand for inclusion and diversity. I was very heartened that 120 of our local companies came forward – the response was phenomenal and sent a strong statement that Singapore companies, like their multinational brethren, do care about building a more inclusive and accepting Singapore.

But this small win does not change the fact that the road remains long. Inequality and discrimination against LGBT people still persist. Recently, we saw a gay dad’s bid to adopt his own biological son fail, and we also heard news that the Registry of Marriages annulled a transgender couple’s marriage. Many LGBT people call Singapore home, and we hope that one day, Singapore will truly be a home for everyone.

To my colleagues and friends in corporate Singapore, I hope you will join me and our past sponsors to help spread Pink Dot’s message of inclusion and acceptance, and take a stand against discrimination, prejudice, fear and ignorance.

Darius Cheung
CEO, 99.co

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TV host and writer Anita Kapoor, shot to fame as the clear favourite winner of a Discovery travel host search and has not looked back since. Insatiably curious and possessing a natural wit, this former magazine editor has explored the world for Discovery TLC, AXN, Lonely Planet, Channel News Asia and OKTO, and Starwood Asia Pacific channels, forever on a quest to pioneer the non-conformist stories and locations, especially to connect with the provocateurs who move their worlds.

She is an ambassador for the Singapore chapter of Habitat for Humanity, and her advocacies include Willing Hearts which feeds Singapore’s marginalised, Magic Bus which empowers childrens’ lives in India through sports, and A Single Love which supports single parents. She has also spoken at TEDx Singapore Women 2012 on ‘Female to Female Misogyny in the First World’.

As a Pink Dot ambassador this year, Anita hopes to extend her voice on issues of equality as she firmly believes that everyone deserves equal rights, regardless of the hand they have been dealt in life.

“I see the rights of LGBT people as human rights, really. Everyone deserves to be treated equally – in society, in employment and in the eyes of the law. I believe that as fellow human beings, it’s important to stand together – to speak up for one another when we have the ability and opportunity to do so.”

Anita continues: “There’s a lot of work to be done, a lot of people we need to reach out to. Every one of us has the capacity to be a hero to someone else. I hope more Singaporeans will join us at this year’s Pink Dot. Because together, we can make this a more inclusive society for everyone.”